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Examining color trends and forecasts

Though it’s likely a good thing that many buildings haven’t been clad in avocado or harvest gold, color forecasts by industry trendsetters have influence that trickles through many design disciplines, including the built environment. Today, the Architrends blog takes a look at color trends by industry thought leaders.

color trends and forecasts

Complementary colors

Pantone’s annual color selection carries much weight in design circles. This year, the company took a different route and juxtaposed PANTONE 17-5104 Ultimate Gray with PANTONE 13-0647 Illuminating Yellow. Pantone notes these two independent colors come together to support one another, while illuminating strength and positivity to evoke a feeling of hope.

Pantone typically forecasts its color of the year in December, so industry watchers will be keeping an eye out as winter approaches.

Spirit of the times

Nourishing and sophisticated gray-greens and silvery green shades with cool undertones are also on the menu via other color forecasters, which suggests calming influences are on the horizon for 2022. Given the spirit of the times, with many of us spending more time at home, calming colors should set the tone.

Looking forward

Color Marketing Group’s North America 2022 Key Color, New Day, is a light, fresh blue with red influences. The association says the color is a response to a time still in transition. Per their announcement,

As calming as New Day may appear, its red undertone is a stimulation aspect of the color, making it ideal for practically any product application. From commercial to residential spaces, consumer goods to fashion, and graphic design, New Day is a color that stands for truth and hope.

Enhancing value with color

At Sto, we believe in enhancing value with color. With our unique Sto Studio service, we collaborate to create a complete façade concept, including color and material options, for your building. We can generate a series of color renderings that will help you determine the most appealing aesthetic option: a valuable insight into your finished construction project.

Perhaps even the hot pink hues recently sported by Kim Kardashian will make their way into our accessories, but hopefully not our building exteriors. But with hope, nourishment and calm on the hue horizon, it appears the industry trendsetters have a feel for the zeitgeist. Here’s wishing this optimism will shine through.

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