Sto Restructures Sales Force

Atlanta, GA – (July 22, 2020Sto Corp., the innovative world leader in full system facades, prefabrication, air barriers, coatings, and restoration solutions, is excited to announce the complete restructuring of its sales organization to better address changing market realities. By overhauling the sales structure, Sto is looking to complement its world-leading product lineup with an equivalent level of service – specifically through enhancement and specialization in the resources and knowledge provided to customers throughout all stages of a project, from conception to construction.    

The new structure is designed around a team approach which better utilizes its resources including Regional Sales Managers, Construction Design Managers, Field Services Managers, and Lead Generation Specialists supporting the primary project stakeholdersTo develop this new structure, Sto Corp. is reassigning roles and responsibilities, and adding positions as needed. Additional training to accomplish the transition is already underway.  

The revised sales structure allows Sto Corp. to be more directly and highly engaged with all of the stakeholders on a project, providing them with access to specialized Sto representatives who can provide solutions and expertise tailored to their specific needs throughout the project cycle. “The roles of our sales personnel will shift from generalists to specialists,” explained Paul Bieber, Vice President, Sales, Sto Corp. They’ll be able to provide a higher degree of individualized service.” 

The goal is to have the right people in the right positions to respond quickly and effectively.  “These changes aren’t coming out of nowhere,” said Bieber. “We listened to our customers and responded. This is all about serving their needs and increasing the overall value that we deliver to the market.”  

As a company, we must adapt and reshape to meet evolving market needs,” said Jose Berlingeri, President and CEO, Sto Americas. “This restructuring positions Sto to provide the support required in the field within a structure that allows us to grow strategically, while remaining nimble enough to act quickly to respond to new challenges and opportunities.” 


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About Sto

Sto is an international technology leader in the design and production of innovative building materials tailored to human needs. Our wall systems, coatings and finishes have been the choice of leading architects, engineers and contractors for 61 years, and we are the world’s largest manufacturer of exterior thermal insulation systems, with 35 subsidiaries, more than 5000 employees, and 21 factories operating around the globe.

Sto Corp., based in Atlanta, Georgia, produces a broad range of advanced cladding, air moisture barrier and coating systems that deliver energy efficiency and superior aesthetics for building construction, maintenance, and restoration. Sto Corp’s plants are ISO certified for environmental protection and quality control, and are strategically located to serve more than 200 distributor shipping locations throughout North and South America. Sto Corp. is committed to developing next-generation building solutions, and the company’s employees are advocates for technical mastery in pursuit of a sustainable built environment.

For more information, visit or call toll free (800) 221-2397. Follow Sto Corp. on Twitter @stocorp, LinkedIn at, Facebook at,  Architizer, and the Sto blog “ARCHITRENDS.”