STORYLINES by Sto–A New Way to Stay Connected.
We’re excited to share the Q3 edition of STORYLINES, highlighting important updates and continued momentum across the Sto network. As we approach the close of the year, please note our upcoming holiday closures—November 27–28 for Thanksgiving and December 24 – January 2 for Christmas and New Year, with normal operations resuming January 5, 2026. To improve efficiency and better serve our customers, the color matching function currently performed in Rutland will be relocating to our Atlanta facility effective in January, and Bonded operations have officially transitioned to the Atlanta Industrial Parkway facility.
We’re grateful for your continued partnership and collaboration as we head into the final quarter of the year—and look forward to building on our shared success in 2026!
Mark Orlando
Vice President, Sales
Featured Solutions
StoColor® Acryl Plus Flat
Sto AirSeal®
StoColor® Acryl Plus Flat
Superior Weather Protection
Shields EIFS, stucco, concrete, and masonry surfaces against harsh weather, pollutants, and environmental salts for long-term durability.
Fade-Resistant Finish
Advanced acrylic formulation ensures vibrant, stable color and superior UV resistance, keeping facades looking new longer.
Long-Term Warranty
Backed by up to 12 years of protection, delivering lasting value and confidence in performance.
Sustainable Choice
Low-VOC, water-based coating that supports environmentally responsible construction.
Sto AirSeal®
Code-Compliant Protection
Meets IBC, IRC, and IECC requirements and is certified under ICC-ESR-1233, ensuring reliability across most wall assemblies.
High Performance & Flexibility
Provides 500% elongation and low-temperature crack bridging per ASTM C1305 for exceptional durability in demanding environments
Seamless Application
Fluid-applied membrane bonds directly to substrates, eliminating gaps, air leaks, and trapped moisture while resisting high-wind blow-off
Versatile Substrate Use
Compatible with CMU, concrete, gypsum, OSB, and plywood — easily applied by spray or roller in one or two coats for project-specific performance
Sustainable & Safe
Low-VOC (<50 g/L), mold-resistant, and vapor-permeable, supporting healthier, energy-efficient building envelopes
Industry News
2025 EIFS Excellence Awards
The EIFS Industry Members Association (EIMA) celebrates exceptional projects that demonstrate innovation, sustainability, and design excellence in the use of EIFS. Sto Corp. is proud to enter more than 15 projects in this year’s competition, spanning a variety of sectors and system applications.
Building on our success, Sto has earned the coveted “Project of the Year” award for the past two years, a testament to the performance, creativity, and craftsmanship behind every Sto system. This year, we’re aiming for a three-peat with another round of industry-leading submissions that showcase how Sto systems bring architecture and innovation together.
Learn more about the awards program:
Top 10 U.S. Distributors
Florida
New Jersey
New Mexico
Arizona
New York
Georgia
North Carolina
California
Washington
Texas
Top 5 U.S. Regional Distributors
NORTH
Little Falls, NJ
Brooklyn, NY
Little Falls, NJ
Springfield, VA
Boston, MA
SOUTH
Hialeah Gardens, FL
Jacksonville, FL
Orlando, FL
Austin, TX
Houston, TX
WEST
Albuquerque, NM
Phoenix, AZ
Seattle, WA
Santa Fe Springs, CA
Honolulu, HI
Top 10 StoCast Market Leaders
Hialeah Gardens, FL
Brooklyn, NY
Dallas, TX
Indianapolis, IN
Tampa, FL
Little Falls, NJ
Grand Rapids, MI
Hazelwood, MO
Boston, MA
Orlando, FL
Will Thorp
Colonial Materials | Winston-Salem, NC
For Will Thorp, tinting isn’t just about mixing color, it’s about mastering precision. With more than four years of experience, Will has developed a deep understanding of how technology, technique, and timing work together to achieve consistent results. His attention to detail and commitment to getting each match right have made him a trusted go-to for customers and colleagues alike.
More Than a Tinter
“There’s never a dull moment in tinting.” Over the past four years, Will Thorp has honed the art of precision color matching—combining technical skill, patience, and a sharp eye for detail.
Then vs. Now
Will’s journey into the tinting world started unexpectedly. “I worked in the Paint Department at Lowe’s and really enjoyed learning about all the different products and how best to apply them,” Will recalls. “My manager asked if I knew anyone interested in the job—I raised my hand. The rest is history.”
Tech + Skill = Accuracy
For Will, precision is a daily discipline. Each morning begins with machine checks, colorant calibration, and a carefully planned tinting schedule. But technology alone isn’t enough—adaptability and experience bring true accuracy. “In this industry, you can’t specialize in just one coating,” Will says. “You have to be proficient in all of them.” His method is simple yet effective: apply a dab, let it dry, and test it at arm’s length. “If it blends in so I can’t see it, that’s a good match.”
Across Sto’s network, it’s this balance of technology and craftsmanship that ensures consistent, reliable color—every time.
Trust Earned Over Time
The most rewarding part of the job? Seeing a customer’s reaction. “When they can’t find the dab I made, I know I nailed it,” Will says with a smile.
Advice to the Next Generation
When asked what advice he would give to someone new to tinting, Will doesn’t hesitate: “Be diligent in keeping notes. Ask questions—all the questions. And take time to triple-check yourself. It’s easy to lose track of one small detail that can lead to a big mistake later.”
Did You Know?
Coming Soon in early 2026: Sto eSubmittal Update
We are currently in the process of updating the Sto eSubmittal system and are excited the announce several new features:
- Create your own library of eSubmittal templates
- Select multiple finishes when selecting a system
- Select individual Code and Test reports (vs. selecting all or none)
- Select other types of system or product documents including brochure or guides
Regional Project Showcase
NORTH
Harpswell Auto
Distributor Location: Kamco Supply
Distributor Rep: Paul Hopp
Sto FSM: Mark Austin
Sto CDM: Dan Canova
System/Product: StoTherm® ci
A former 1961 bowling alley was transformed into a modern flagship dealership using StoTherm® ci to overclad the existing CMU block, enhancing waterproofing, insulation, and aesthetic appeal. The design team achieved a sleek new façade in bold red, white, and black tones that reflect the dealership’s brand while improving energy efficiency. Completed by Optimum Construction with Facades, Inc. and Kamco Supply, the project stands as a model for adaptive reuse and sustainable redevelopment.
MIDWEST
Wash Boss
Distributor Location: FBM | Evansville, IN
Distributor Rep: Chris Smith
Sto FSM: Jer Walker
Sto CDM: Ray Redmond
System/Product: StoTherm® ci with Stolit® 1.0, and StoColor® Acryl Plus
Inspired by the curves and motion of a Hot Wheels track, this vibrant car wash combines design flair with technical precision. The crew used StoTherm® ci with Stolit® 1.0, StoColor® Acryl Plus Eggshell, and Sto Clear Coat Sealer to achieve bold orange and blue radii formed from 8-inch foam, requiring intricate cuts and shaping. The result is a seamless, high-performance façade that captures creativity, craftsmanship, and motion in every curve.
SOUTH
Venture Christian Church
Distributor Location: Lone Star Materials (Austin)
Distributor Rep: Danny Miller
Sto FSM: John McCroan
Sto CDM: Judy Heiss
System/Product: StoTherm® ci with Stolit® 1.0 and StoCast Wood
When the design called for a rich, multi-material aesthetic combining metal, wood, and sand finishes, the project team turned to StoTherm® ci with StoCast Wood. This integrated system provided the flexibility to replicate the desired façade appearance while maintaining performance and staying within budget.
Originally specified with Nichiha panels, the switch to Sto delivered faster lead times and improved cost efficiency—without compromising the project’s design intent. The result is a dynamic, cohesive façade that unites diverse textures through one complete, continuous insulation system.
WEST
Micron Fab Building
Distributor Location: Evergreen Building Products
Distributor Rep: Cole Burrows
Sto FSM: Bob Tayson
Sto CDM: Bob Tayson
System/Product: StoPanel® Classic
This 1,000,000-square-foot project showcases the scale and efficiency of prefabricated construction, led by Desert Sage Wall Systems and currently being installed on-site. To meet an accelerated schedule, the team implemented the StoPanel® process, enhancing quality control while reducing installation time. The result is a high-performance envelope that delivers precision, consistency, and speed for large-scale construction.
Faces of Sto
Billy Rosbottom
Design Manager
brosbottom@stocorp.com
678-553-3271
Continual growth is always the goal. I believe that we must create innovative solutions for the needs of constantly changing markets. It is the role of the designer to provide a new point of view and provide direction for a better way.
Since 1996 I’ve led Sto Studio, where my primary responsibility has been to generate color and design concepts for architectural clients in The Americas and Europe. Collaborating with architects, engineers, field personnel, constructors, developers and owners I’ve most often provided customized, site-specific solutions to create a better-built world.
As the leader of Sto Studio for The Americas I’ve participated in many, diverse facets of Sto’s business, and contributed to the continual growth of the company. The work of designing and communicating the Sto message has become an additional responsibility. Often collaborating on trade show, collateral, electronic media and branding oversight, I’ve been integral in ensuring our marketing efforts are optimal. Developments in products and in new processes point to modularity and mass production, which have attracted a wider audience and galvanized our position as the innovative world leader of architectural coatings, claddings, and restoration systems. Being an integral part of this [r-]evolution has been truly rewarding, and I’ll always be grateful for the opportunity Sto has provided.
I’ve visited 24 countries but need to start traveling more if I’m going to see all 195 countries in the world.
Proven in the Field
Our latest standout project at Willamette View demonstrates how Sto systems deliver real-world performance—combining durability, efficiency, and design flexibility for occupied renovations.
12705 SE River Rd, Portland, OR 97222
Location: Portland, OR
Distributor: Sto Portland
Distributor Rep: Irek Wielgosz
Description: Reclad of an upscale retirement community using EIFS for improved durability and energy efficiency
Construction Type: Renovation
Completed: 2025
Project Overview
Willamette View, an established retirement community in Portland, faced persistent moisture intrusion and failing fiber cement siding. The goal was to modernize the exterior, improve energy performance, and enhance aesthetics—all while minimizing disruption to residents.
The Challenge
As an occupied facility, construction required precise coordination and phased scheduling to avoid disturbing residents. The team also faced constraints from existing landscaping, mature trees, and limited site access.
Sto’s Solution
To address the extensive deterioration, the team implemented a Sto reStore® Level 4 – Remove & Reclad approach, replacing all existing cladding with a new StoTherm® ci system for continuous insulation and long-term protection. Each section of the building was tented during construction, enabling crews to work through challenging weather while preserving landscaping and maintaining site cleanliness. The result is a renewed, high-performing envelope that blends energy efficiency, durability, and design integrity.
The Result
The completed reclad gives the Willamette View community a revitalized, energy-efficient exterior with modern curb appeal and long-term performance. Through close collaboration between the architect, consultant, owner, and installer, the project met its goals seamlessly—proving that even complex, occupied renovations can achieve lasting results with the right system strategy and team coordination.
On the Horizon
Price Increase
Beginning February 3, 2026, Sto Corp. will implement a price increase of up to 6% across select product categories, including EIFS / Stucco, Air & Water-Resistive Barriers, Coatings, and StoCast. This adjustment reflects ongoing changes in raw material costs, tariffs, and labor markets while ensuring Sto continues to deliver the quality, innovation, and reliability you expect. We appreciate your continued partnership and understanding as we move into the new year.
For feedback and suggestions related to this newsletter, please reach out to your local Sto sales representative or email us at info@stocorp.com—we’re happy to hear from you!
