STORYLINES by Sto–A New Way to Stay Connected.
We’re excited to bring you the Q2 edition of STORYLINES and highlight the great work happening across the country—including top sales leaders, product spotlights, and standout projects. Since launching the EIFSmart Certified Applicator Warranty Program with AWCI, we’ve already seen great momentum, with eight contractors signing on in the first quarter. This achievement is a testament not only to Sto’s commitment but also to the strong support from our distributor partners, who continue to champion the program’s value.
The feedback and engagement from our network have been outstanding, and we deeply appreciate your contributions. This newsletter reflects the power of our distributor community and the impact of shared success.
If you missed our Q1 edition, you can view it here.
Thank you again for your continued engagement and partnership!
Mark Orlando
Vice President, Sales
Featured Solutions
StoShield™ SA
Sto GoldSeal™ STPE
StoShield™ SA
Fast, Reliable Protection
Delivers immediate waterproofing without curing or drying time—so projects stay on schedule, even in cold weather.
Durable & UV-Resistant
Factory-made sheets resist punctures, abrasions, and UV exposure for long-lasting performance and peace of mind.
Consistent Quality
Uniform thickness and printed grid pattern ensure proper overlap, easy sizing, and visual quality assurance.
Flexible Climate Control
Available in vapor-permeable (VP) and non-permeable (NP) options to suit any climate or wall assembly design, and applies in temperatures as low as 20°F.
Sto GoldSeal™ STPE
All-Weather Performance
Moisture-cure technology resists rain and humidity, with fast skinning and drying—even in cold, wet climates.
Safe & Solvent-Free
Low VOC, isocyanate- and tin-free formulation allows for safer application without respirators or harsh fumes.
Superior Adhesion
Engineered for a reliable bond across a wide range of substrates, including concrete, CMU, gypsum, and more.
Efficient Application
Stable viscosity enables smooth spray or roll-on coverage with strong opacity—often in a single coat.
Case Study
Seminole Brighton Bay Hotel & Casino
Location: Okeechobee, FL
Distributor: Foundation Building Materials (FBM) | Fort Myers, FL
Building Type: Entertainment & Cultural
System Type: Aesthetics, EIFS
Systems & Products: StoCast Wood, StoColor® Metallic, StoColor® Wood Stain, StoTherm® ci HVHZ
Construction Type: New
Construction Method: Field-Built
Industry News
Sto Mexico Plant Nears Completion Ahead of Fall Production Launch
Last year, Sto Corp. broke ground on a state-of-the-art manufacturing facility just outside Monterrey, Mexico, marking a strategic expansion to support its growing customer base in the region. Built on a 108,000 sq. ft. lot, the plant has easy access and features Sto’s own exterior finishes alongside eco-friendly elements, like a rainwater collection system. With production slated to be completed by the end of 2025, offices are now fully equipped and operational machinery has been installed. The facility has also created new roles across both managerial and operations functions, further demonstrating Sto’s commitment to regional investment and sustainability.
Once production is underway, the facility will serve customers throughout Mexico. An official inauguration day for the facility is expected to be announced soon, marking the final milestone in a key project for Sto’s continued growth in the region.
Top 10 U.S. Distributors
Florida
New Jersey
New Mexico
Arizona
New York
Georgia
North Carolina
Texas
Washington
Georgia | South Carolina
Top 5 U.S. Regional Distributors
NORTH
Little Falls, NJ
Brooklyn, NY
Little Falls, NJ
Springfield, VA
Boston, MA
SOUTH
Hialeah Gardens, FL
Houston, TX
Jacksonville, FL
Austin, TX
Orlando, FL
WEST
Albuquerque, NM
Phoenix, AZ
Seattle, WA
Santa Fe Springs, CA
Honolulu, HI
Top 10 StoCast Market Leaders
Hialeah Gardens, FL
Brooklyn, NY
Boston, MA
Grand Rapids, MI
Columbus, OH
Guam
Fayetteville, NC
Orlando, FL
Austin, TX
Las Vegas, NV
Dan Olson
FBM | Grand Rapids, Michigan
With more than 30 years of experience, Dan Olson is a veteran in every sense of the word. A longtime expert in coatings and a U.S. Army veteran, Dan’s journey into tinting began when he was hired as a tint helper—and shortly thereafter became the go-to tinter. Three decades later, he’s still behind the color station, bringing expertise, precision, and a deep understanding of the customer’s needs to every match.
More Than a Tinter
In Dan’s words, “A tinter wears many hats.” His role spans across warehouse management, inventory control, inside sales, and direct customer communication. That means he’s not just matching colors—he’s making sure materials are available, orders are accurate, and projects stay on schedule. “You get a lot of intel about what’s needed for a project,” Dan says. “The tinter is critical to keeping things moving.”
Then vs. Now
When Dan started, the world of color was a bit simpler. “There were 44 colors available, and everyone was happy,” he recalls. Today, that number has grown into the thousands—many of them are dark hues that require more colorant and impact tinting costs. With the increased variety, consistency has become more important than ever.
Tech + Skill = Accuracy
For Dan, reliable results start with a deep understanding of tinting and mixing equipment. “Calibration is critical,” he explains. “Knowing when parts are starting to fail can affect the consistency of color from pail to pail.” His decades of experience help him stay ahead of issues before they arise.
Trust Earned Over Time
What’s most rewarding? For Dan, it’s the trust he’s built. “My customers rely on me. Being a trusted resource means everything,” he says. That trust is hard-earned, built on years of doing things right and being there when it counts.
Beyond the Bucket
Outside of work, Dan enjoys the outdoors and is an avid hunter in western Michigan. He also has a deep knowledge of the distribution side of the business, having worked through its evolution from Sto-Ex to Home Acres and then to FBM in 2013. His favorite finish? French Vanilla—a timeless choice that reflects his appreciation for the classics.
Advice to the Next Generation
“Be ready to multitask,” Dan advises. “And be able to connect with your customers. That relationship is everything.”
Did You Know?
Introducing Sto Corp.’s new mobile app! The app is available via the Apple and Google Play app stores and provides quick and easy access to:
- Product and system documents
- Product label QR code scanning for product information
- DTA for estimated tint costs based on product and color number
- Distributor search
Hit play for a quick demo of the app!
Regional Project Showcase
NORTH
Fifth X Northwest Apartments
Distributor Location: FBM | Columbus, OH
Distributor Rep: Jason Brown
Sto FSM: Jer Walker
Sto CDM: Ray Raymond
System/Product: StoTherm® ci with StoCast Brick Albi and Brighton
Fifth X Northwest Apartments features 18,000 square feet of StoTherm® ci finished with StoCast Brick in Albi with custom color-matched Argos Lite Buff grout and Brighton with Graphite grout. Brackett Builders partnered with Jason Brown, Stone Fox Renovations, and the Sto team to deliver a high-performance, masonry-look façade.
MIDWEST
EXO Nail Bar and Med Spa
Distributor Location: Missouri Drywall
Distributor Rep: Jim Femmer
Sto FSM: Jeff Sykes
Sto CDM: Ray Redmond
System/Product: StoTherm® ci with StoSignature® Stone 10
The EXO Lounge project featured exterior and interior steel stud framing, drywall, acoustical ceilings, and a StoTherm® ci system finished in StoSignature® Stone 10. This smoother texture, chosen to align with the upscale interior design, required additional care and labor to achieve the owner’s vision. The result is a striking building that serves as both a hospitality venue and a marketing showcase for EXO Lounge’s premium services.
SOUTH
2811 Maple
Distributor Location: Adams Supply of Dallas
Distributor Rep: John Burton
Sto FSM: Kyle Lilly
Sto Panel Technology Affiliate: Baker Triangle Prefab
System/Product: StoPanel® Classic NExT ci
This 30-story mixed-use project in Uptown Dallas overcame a tight footprint, limited laydown space, and a 14-month schedule using StoPanel® prefabrication with pre-installed glazing—eliminating the need for scaffolding and enabling on-time completion. A visit to Baker Prefab helped shift the architect’s perspective on EIFS by showcasing the efficiency and performance of modern prefabricated solutions.
WEST
Hub 5 Tucson
Distributor Location: Foundation Building Materials (FBM) | Tucson, AZ
Distributor Rep: Joey Felix
Sto FSM: David Anguis
Sto CDM: Judy Heiss
System/Product: StoTherm® ci GPS with StoSignature® Stone 10
For a University of Arizona student housing project in downtown Tucson, StoTherm® ci GPS with StoSignature® Stone 10 finish was selected to meet the state’s request for higher R-value performance—delivering full EIFS functionality with a durable, stone-like aesthetic.
Faces of Sto
Tyler Fowler
Director, Construction Design
tfowler@stocorp.com
616-644-1203
Tyler Fowler, Director of Construction Design, joined Sto Corp. in 2024, where he leads the construction design manager team. The team drives the growth of cross-functional strategic initiatives, including StoCast, StoPanel, and StoVentec, while supporting the core business of Sto. He brings over a decade of experience in the exterior façade industry, having held progressive sales and leadership roles at Dri-Design, a Kingspan Group Company. Within the architectural and construction industry, Tyler has developed a strong passion for collaborating with the design and engineering community, with an emphasis on business development.
Outside of work, he enjoys cooking, golfing, and spending time with his family.
Proven in the Field
Our standout project at 1246 Central Ave illustrates how Sto solutions solve real-world demands—by bringing together performance, design, and constructability.
1246 Central Ave
Location: St. Petersburg, FL
Distributor: Foundation Building Materials (FBM), Tampa, FL
Distributor Rep: Rhett Lakey
Description: Facade restoration using Sto reStore™ level 2 with Stolit® finish
Construction Type: Commercial Restoration
Completed: 2024
Project Overview
Located directly across from the Tampa Bay Rays ballpark, 1246 Central Ave called for a cost-effective restoration solution that preserved the building’s architectural character while navigating the constraints of a tight urban site.
The Challenge
Frequent game-day activity and limited laydown space required a solution that minimized disruption. Traditional recladding was not feasible due to budget and site constraints, but the client still needed long-term performance with a refreshed aesthetic.
Sto’s Solution
Using Sto reStore™ level 2—featuring StoRFP, mesh, and a Stolit® finish—delivered exceptional crack resistance and efflorescence control while matching the texture of nearby new construction. Thanks to Sto’s early involvement, the project team—led by general contractor Kellogg & Kimsey, envelope consultant Paramount Consulting and Engineering, and applicator Florida Stucco—developed a tailored specification that avoided a full reclad and stayed on budget.
The Result
With minimal disruption and maximum impact, the updated facade makes a strong visual impression. The restoration not only preserved the streetscape but also positioned the building for long-term durability—a clear example of how smart planning and the right partners can deliver standout results in complex urban settings.
On the Horizon
Sto High Velocity Hurricane Zone (HVHZ) Systems Updates
We are excited about the updates to Sto’s Hurricane systems on the website that are underway.
Be on the lookout for:
- New and updated system offerings
- Links to Miami-Dade NOA and Florida Building Product approvals
- Easy online filtering to assist in finding the appropriate system
- Updated detail booklet for HVHZ systems
For feedback and suggestions related to this newsletter, please reach out to your local Sto sales representative or email us at info@stocorp.com—we’re happy to hear from you!
